Leuk artikel over Pantone color trends door Tom Vanderbilt!
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” Sneaking Into Pantone HQ
How color forecasters really decide which hue will be the new black.
By Tom Vanderbilt
Updated Friday, April 27, 2012, at 6:33 AM ET
In an airy studio on a high floor of the London College of Fashion, featuring a long conference table, white walls, and a view to an adjoining patio—where, a sign warns, bees are being kept—the hues you will see in two years are being divined by a pan-European group of colorists.
“What do we say about blue?” asks David Shah, a British-born, Amsterdam-based designer who heads the meeting on behalf of Pantone, the quietly ubiquitous American company that maintains color standards for publishers, designers, and the fashion world. “Blue took so long to come back. It came back last year in a watery story, it’s here this summer in an indigo story—what are we doing about blue?”
“A good navy,” says a French woman with short blonde hair, “is going to fulfill the role that black used to fill, because black is now launching into another dimension.”
“How do we see black now?” Shah interjects. “As a dynamic color?” There is excited chatter. Black has shed its cultural baggage as a negative color. The Italians “did a big statement” about black. The big Yohji Yamamotoretrospective down the road at the V&A. The noncolor that is all colors. Exciting new materials that help black transcend its blackness.
So the new black is … black? Leatrice Eiseman, a color consultant and the sole American at the meeting, (the sole “pragmatic American,” as she describes herself), speaks for the first time. “What I fear about making a general sweeping statement about black is that we know we’ve been there—who doesn’t know about black? What’s new about it?” Animated conversation ensues…….”
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