Dutch wallpaper Design brand NLXL and Studio Job win at ICFF the best wall covering price.
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| NLXL Archives by Studio Job” collection | Milan 2014 by C-More |
What a great compliment for Dutch Wallpaper Brand NLXL
and Dutch Designers/ Artists Studio Job to win the best wall covering award
2014 at ICFF for the “ Archives by Studio Job” collection.
and Dutch Designers/ Artists Studio Job to win the best wall covering award
2014 at ICFF for the “ Archives by Studio Job” collection.
NLXL Founder Rick Vintage
says “For a small Dutch company to win the award
twice is just outrageous. We basically try to make striking products and
have a lot of fun. Winning this award emphasizes that putting fun first simply
works. Off course all credit goes to Job Smeets and Nynke Tynagel of Studio
Job. This one is for their incredible talent!”
says “For a small Dutch company to win the award
twice is just outrageous. We basically try to make striking products and
have a lot of fun. Winning this award emphasizes that putting fun first simply
works. Off course all credit goes to Job Smeets and Nynke Tynagel of Studio
Job. This one is for their incredible talent!”
The ”Archives by Studio Job” collection was on display
at ICFF and in all 6 windows of the Alexander McQueen presentation at Saks Fifth Avenue NYC.
at ICFF and in all 6 windows of the Alexander McQueen presentation at Saks Fifth Avenue NYC.
I saw the collection for the first time when I visited
Zona Tortona during the Design Week in Milan last April.[see pictures below]
Zona Tortona during the Design Week in Milan last April.[see pictures below]
But of course I know
NLXL for a long time from their scrap-wood wallpaper with Piet Hein Eek [which
they won also an ICFF price with!], the Brooklyn Tins wallpaper with Merci
Paris and the concrete wallpaper with Piet Boon. And I know Studio Job too.
I’ve even had an interview lunch with Studio Job last October. So I was thrilled to see the new collection.
NLXL for a long time from their scrap-wood wallpaper with Piet Hein Eek [which
they won also an ICFF price with!], the Brooklyn Tins wallpaper with Merci
Paris and the concrete wallpaper with Piet Boon. And I know Studio Job too.
I’ve even had an interview lunch with Studio Job last October. So I was thrilled to see the new collection.
The collection is called Archives because NLXL literally
dived in the archives of Studio Job. Job Smeets and Nynke Tynagel are well
known for their archetypical drawings. They put these universal symbols
together in an iconographic pattern and composition.
dived in the archives of Studio Job. Job Smeets and Nynke Tynagel are well
known for their archetypical drawings. They put these universal symbols
together in an iconographic pattern and composition.
The original patterns were
created for other design projects, fashion shows of Viktor & Rolf, or their
own artwork. This series of 7 new wallpaper designs is a reinterpretation of
them.
created for other design projects, fashion shows of Viktor & Rolf, or their
own artwork. This series of 7 new wallpaper designs is a reinterpretation of
them.
And as Job Smeeds says: “However,
I don’t expect that aesthetes will paste them side by side in this way. This is
wallpaper for advanced decorators; you can use these patterns to create your
own conceptual wall. This is not standard wallpaper. These are 9-metre-long
compositions.”
I don’t expect that aesthetes will paste them side by side in this way. This is
wallpaper for advanced decorators; you can use these patterns to create your
own conceptual wall. This is not standard wallpaper. These are 9-metre-long
compositions.”
When I visited the booth of NLXL at IFCC I asked how
the people in NYC reacted to this new collection. “ They love it” was the
answer. And I can fully understand why. We, over here in the Netherlands where
I live, don’t
use that much wallpaper anymore since the 70s and almost all houses have white
walls, due to designer Jan Des Bouvrie and the “ Goed Wonen” movement. In contrast to the Americans who do use more decorative wallpaper.So I immediately can see why this can be a great success. I wonder if this new Wallpaper makes a chance for the Netherlands too….
the people in NYC reacted to this new collection. “ They love it” was the
answer. And I can fully understand why. We, over here in the Netherlands where
I live, don’t
use that much wallpaper anymore since the 70s and almost all houses have white
walls, due to designer Jan Des Bouvrie and the “ Goed Wonen” movement. In contrast to the Americans who do use more decorative wallpaper.So I immediately can see why this can be a great success. I wonder if this new Wallpaper makes a chance for the Netherlands too….
And what a great way to
make a personal statement, with this wallpaper.
make a personal statement, with this wallpaper.
Job smeets says it like this: The end result is not a
neutral, objective picture like you can create with traditional wallpaper. If
you cover your wall with this wallpaper, you really bring something home. This
goes beyond styling. “But where do you hang your paintings?”, I hear someone grumble.
My reply: The plain white wall behind a painting is an idea from modernism. In
the seventeenth and eighteenth centuries, it was not uncommon to display
paintings on silk wallpaper with very busy patterns. But let me put it another
way: with this wallpaper you no longer need any paintings. Viewed in this way –
per running meter – it is relatively cheap art.’
neutral, objective picture like you can create with traditional wallpaper. If
you cover your wall with this wallpaper, you really bring something home. This
goes beyond styling. “But where do you hang your paintings?”, I hear someone grumble.
My reply: The plain white wall behind a painting is an idea from modernism. In
the seventeenth and eighteenth centuries, it was not uncommon to display
paintings on silk wallpaper with very busy patterns. But let me put it another
way: with this wallpaper you no longer need any paintings. Viewed in this way –
per running meter – it is relatively cheap art.’
And so it is.
The Archives Wallpaper is available in 7 patterns with
no repeat: Industry, Labyrinth,
Perished, Alt Deutsch, l’Afrique and Withered Flowers, black & white
and Withered Flowers in color.
no repeat: Industry, Labyrinth,
Perished, Alt Deutsch, l’Afrique and Withered Flowers, black & white
and Withered Flowers in color.
Enjoy!!
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| NLXL Archives by Studio Job” collection | Milan 2014 by C-More |
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| NLXL Archives by Studio Job” collection | Milan 2014 by C-More |
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| NLXL Archives by Studio Job” collection | Milan 2014 by C-More |
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| NLXL Archives by Studio Job” collection | Milan 2014 by C-More |
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| NLXL Archives by Studio Job” collection | Milan 2014 by C-More |
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| NLXL Archives by Studio Job” collection | NYC 5th Avenue Alexander McQueen presentation at Saks 2014 by C-More
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| NLXL Archives by Studio Job” collection | NYC 5th Avenue Alexander McQueen presentation at Saks 2014 by C-More |
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| NLXL Archives by Studio Job” collection | NYC 5th Avenue Alexander McQueen presentation at Saks 2014 by C-More |
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| NLXL Archives by Studio Job” collection | NYC 5th Avenue Alexander McQueen presentation at Saks 2014 by C-More |
NLXL en Studio Job winnen bij ICFF
de beste behang | wandbekleding award.
Wat een groot compliment voor het Nederlandse Behang merk NLXL en de ontwerpers / kunstenaars Studio Job!
Zij wonnen ” the best wall covering award 2014 bij ICFF in New York afgelopen mei.
NLXL Oprichter Rick Vintage zegt: “Het is voor een klein Nederlands bedrijf waanzinnig om twee twee de award te winnen! We proberen opvallende producten te maken en hebben daar veel plezier in. Het winnen van deze award onderstreept plezier maken gewoon werkt. Natuurlijk gaat alle eer naar Job Smeets en Nynke Tynagel van Studio Job. Dat is voor hun ongelooflijke talent! “
De “Archives door Studio Job” collectie werd tentoongesteld in ICFF NY en in alle 6 de etalageramen van de Alexander McQueen bij Saks Fifth Avenue NYC.
Ik zag de collectie voor de eerste keer toen ik Zona Tortona tijdens de Design Week in Milaan bezocht, afgelopen april.[zie foto’s hierboven] Maar natuurlijk ken ik NLXL al een lange tijd door de afval-hout behangcollectie met Piet Hein Eek (waarmee ze eerder een ICFF award me wonnen!), De Brooklyn Tins behangcollectie in samenwerking met Merci Parijs en natuurlijk het beton behang met Piet Boon. En ik ken Studio Job ook. Ik heb zelfs een lunch-interview met ze gehouden vorig jaar oktober. Dus ik was blij om de nieuwe collectie te zien.
De collectie heet Archives want NLXL is letterlijk de archieven van Studio Job ingedoken. Job Smeets en Nynke Tynagel staan bekend om hun archetypische tekeningen. Ze verwerken deze universele symbolen samen in een iconografisch patroon. De originele patronen zijn eerder speciaal gemaakt voor diverse andere design projecten, zoals de modeshows van Viktor & Rolf, of komen uit kunstwerk.
Deze serie van 7 nieuwe behang dessins zijn een herinterpretatie van deze patronen. Job Smeeds zegt: “Maar ik verwacht niet dat estheten het gewoon naast elkaar op de wand plakken.
Dit is behang voor gevorderde decorateurs: je kunt deze patronen gebruiken om een eigen conceptuele muur te creëren. Dit is niet het standaard behang. Dit zijn 9 meter lange composities.”
Toen ik bij de stand van NLXL op IFCC New York was ik vroeg hoe de mensen in NYC gereageerd op deze nieuwe collectie. “Ze vinden het fantastisch , was het antwoord. En ik kan volledig begrijpen waarom.
Hier in Nederland, gebruiken we, in tegenstelling tot de Amerikanen, sinds de jaren ’70 niet veel behang meer
en bijna alle huizen hebben witte muren, als gevolg de nieuwe stroming in het interieur door oa ontwerper Jan des Bouvrie en de “Goed Wonen “beweging. In America wordt wel veel decoratief behang toegepast. Ik geloof direct dat dit een groot succes kan worden. Ik ben benieuwd of dit
nieuwe behang ook weer een opleving van gedecoreerde wanden in Nederland gaat betekenen…
Job Smeets zegt het als volgt: “Het eindresultaat is niet een neutraal, objectief beeld zoals je krijgt bij traditioneel behang. Als je dit behang toepast dan heb je echt iets in huis. Dit gaat verder dan styling. “Maar waar moet je je schilderijen ophangen?” Hoor al ik iemand mopperen. Mijn antwoord: De gewone witte muur achter een schilderij is een idee van het modernisme. In de zeventiende en achttiende eeuw, was het niet ongewoon om schilderijen op zijde behang met met zeer drukke patronen te plaatsen. Maar laat ik het anders zeggen: met dit behang heb je geen schilderijen meer nodig…… En als je het zo bekijkt is het – per strekkende meter – relatief goedkope kunst!”
En zo is het.
Het Archief Wallpaper is verkrijgbaar in 7 patronen zonder herhaling:
Industry, Labyrinth, Perished, Alt Deutsch, l’Afrique and Withered Flowers, black & white en Withered Flowers in color.
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