The beautiful pictures made by Carole of
Mademoiselle Poirot blog.
Scrol naar beneden voor NL
GINGER & LIME CRÈME BRÛLÉE by Mademoiselle Poirot
Photograpy
A look inside the Freunde von Freunden apartment in Berlin AND an interview with Frederik Frede
A look inside the
Freunde von Freunden apartment in Berlin
AND:
Q&A with Frederik Frede, one of FvF’s founders.
Scrol naar beneden voor NL
 |
| Freunde von Freunden apartment Berlin | Vitra | photo’s by © C-More |
I wanted to make this blog post for a long time! When I first heard about Freunde von Freunden at the We Are Social meeting, at the design furniture fair IMM Cologne 2013, I looked FvF up on the internet and started to follow them. Reading the portrait stories and seeing the interiors and homes of all the friends and friends of friends is very inspiring. Getting to know the people behind the featured interiors a little bit is a really nice aspect of FvF and a refreshing, new, different approach of showing homes and interiors.FvF apartment Berlin
Then I read about the FvF apartment in the Mitte area in Berlin and that it’s furnished and styled in cooperation with Vitra, my favorite interior design brand. I think you now can imagine how high this spot was on my wish-list for a personal visit and a blog post. Finally, last April, I was in Berlin for blog event The Hive 2015 and got the chance to visit the apartment.Vitra and FvF
When I entered the apartment I felt at home immediately. That’s is no coincidence, because the apartment is designed like a home “for everyday life, reflecting how a creative, mobile and digitallyoriented generation lives” as Frederik tells in the Q&A below. The Vitra furniture fit in perfectly. Vitra also believes that a home is a personal collage that, in the course of time, will change with the preferences and the living conditions of the residents. And you feel that vibe when you enter the apartment.Layout and floor plan
The bright apartment with high ceilings contains a living room, kitchen, bedroom, bathroom and a spacious entrance. The floorplan is based on the original layout of the beautiful building. Some very clever additions, like the room dividing wall of plywood between the living room and bedroom that is also a cupboard, make this space into a modern and urban place.
Then I read about the FvF apartment in the Mitte area in Berlin and that it’s furnished and styled in cooperation with Vitra, my favorite interior design brand. I think you now can imagine how high this spot was on my wish-list for a personal visit and a blog post. Finally, last April, I was in Berlin for blog event The Hive 2015 and got the chance to visit the apartment.Vitra and FvF
When I entered the apartment I felt at home immediately. That’s is no coincidence, because the apartment is designed like a home “for everyday life, reflecting how a creative, mobile and digitallyoriented generation lives” as Frederik tells in the Q&A below. The Vitra furniture fit in perfectly. Vitra also believes that a home is a personal collage that, in the course of time, will change with the preferences and the living conditions of the residents. And you feel that vibe when you enter the apartment.Layout and floor plan
The bright apartment with high ceilings contains a living room, kitchen, bedroom, bathroom and a spacious entrance. The floorplan is based on the original layout of the beautiful building. Some very clever additions, like the room dividing wall of plywood between the living room and bedroom that is also a cupboard, make this space into a modern and urban place.
I hope you enjoy the interview with Fredrik Frede of FvF and the look inside by the pictures I’ve made. Tell me what you think!
———–
FvF Q&A with Frederik Frede of Freunden von Freunden.
Can you tell us about yourself and why you started Freunde von Freunden?
Torsten Bergler and I started the creative agency NoMoreSleep (now called MoreSleep) in 2006. In 2009 we lost two major clients accounts following the global crisis and that was when we decided to immerse ourselves in more personal projects. We always wanted to do something fun for ourselves while having a personal reference as our goal. We looked at what was happening with fashion blogs and interiors, the changes in those digital environments and storytelling online. And as Facebook was popping up in Germany in 2009 too, we somehow immediately knew we should do a website where we tell the stories of our creative friends in Berlin and show how they live. And then we started interviewing the people around us. We got Timmi Seifert on board and then we took it from there.
How do you choose the apartments you feature?
We never look for apartments per se – mostly for people with intriguing stories. Individuals rather than spaces are the focal point of our features. In most cases we don’t even know what to expect when we visit someone at home. It’s important to note that what we do is not just about interiors – which are, of course, a great visual treat – but also about exploring cultural landscapes, different perspectives and introducing a diverse world to our readers.
How do you select your guests?
We want to stay true to our initial concept and portray friends of friends from our everexpanding network. From the beginning we literally worked with close friends and asked them if they wanted to suggest other friends. This is how we wish to continue. Our focus is on individuals who are inspiring and have great things to say. No matter if it‘s gardening, cooking or designing space shuttles! It’s difficult to put this in a box because that would limit FvF’s versatile and everevolving nature. Our content is becoming more diverse while we retain our identity. In terms of how we go about selecting people to portray, we’re constantly researching but also receive a lot of suggestions from our collaborators. There’s no golden rule for choosing a person as it always depends on each case in particular – and gut feeling.
And how does The FvF Apartment fit in there?
The FvF Apartment is a physical expression of our online publication – a multifaceted space for friends and partners to gather and express their creativity as well as interesting ideas. It is in the same house as our office and we use it for many occasions. It is an actual apartment with everything one could need on a daily basis. Everything in the apartment is meant for being used and we don’t see it as a cleancut showroom. It is more about the vision of how we see living in that kind of size and area of Berlin. It all came together through our partnership with Swiss manufacturer Vitra. Afterwards, many friends, local and international brands and partners were involved.
Can you tell us a bit about what the FvF apartment is for?
So, to be more precise, the FvF Apartment has been designed to be fully adaptable to the diverse and often unexpected scenarios of everyday life, reflecting how a creative, mobile and digitallyoriented generation lives. It serves not only as a platform for innovative products from friends and partners, but as a unique venue for events, workshops, and presentations. W e wanted to make sure to create a homely atmosphere where everyone would feel comfortable instantly and wouldn’t want to leave. Many of our partners do photoshoots or client meetings and use it as a reference point for their products when they’re in use. We have regular bookings for presentations, coachings, dinner, shootings, showroom and sleepovers.
Are there any artists, designers, or countries, cities or an interview at FvF where you have a preference for or who inspired you and why?
My favorite stories are the ones I feel more attached to contentwise and the ones that involve my friends. I can’t really pinpoint a favorite because they are all so different and very special in their own way. If I’d have to pick a really inspiring story that would be the one of Gwen and Gawie Fagan. It’s definitely in my top five, both in terms of story as well as photography.
———–
Thanks to FvF and Fredrik Frede.
I want to thank Frederik Frede for taking the time for this Q&A. FvF is such an interesting concept. A home is made a home by the people who live in it. The FvF stories are a treat to read. Also I’m so glad I had a chance to see the FvF apartment in person. Enjoy the pictures I took.
You can find a lot more inspiring portraits of people and their homes or workplaces at Freunde von Freunden. Also a lot more of FvF in cooperation with Vitra at Vitra Magazine FvF and Freunde von Freunden.
Like to read more about Vitra here on my blog ? Then maybe you like this post:
Vitra and Mobila: Elle festival Amsterdam
Enjoy!
 |
| Freunde von Freunden apartement Berlin | Vitra | photo’s by © C-More |
Vitra | Meet the Blogger | Masterclass | Panton Chair special edition
Vitra
+
Meet the Blogger
Masterclass Photography and Styling
+
Panton Chair special edition
 |
| Meet the Blogger Masterclass photography and Styling | at Vitra NL | by C-More |
A few weeks ago I had the pleasure to be at the Vitra Showroom in Amsterdam,
while Meet the Blogger organised the Masterclass Photography and Styling
given by Holly of Avenue Lifestyle and Wendy of Beeldsteil.
To be in this inspirational building, where Vitra showcase their Design furniture by “big name” designers like Ray and Charles Eames, Alexander Girard, Hella Jongerius, Ronan & Erwan Bouroullec was a real pleasure.
It’s no secret I’m a big fan of Vitra. As an interior designer I advise these design a lot. And why? Because they blend in so well. I love the vision of ” Collage Living”.
And besides that, a piece of design with the Vitra sign on it, is always a good investment. Throughout the years the design items have proved themselves as Design Classics.
Like the panton chair by Verner Panton. After years of production development, the Panton chair was finally produced in 1967. But in 1970 they had to stop due to material failure. Time hasn’t stand still since then and nowadays the material development has made big progress and is the Panton Chair in full production. There even is a little panton chair for the kids and an outdoor version.
The chair itself is one of the most iconographic Design chairs, and used by many photographers.
 |
| Vitra | limited special color version “Summer Green” Panton Chair | Meet the Blogger Masterclass photography and Styling | by C-More |
Vitra has made a limited special color version: the “Summer Green” version. It’s available only until this summer. This green one blends in very well with other green shades and gives a joyful spirit to your interior or outdoors. Its available at some selected dealers. More info at VITRA
So, the students at the masterclass by Meet the Blogger were “spoiled” by so many good design items and such a great space to learn about Photograpy and Styling by two master teachers.
Nevertheless they had to work hard. They were split-up in little groups, and work together to make their own styled photo. From what I saw, they did very well!
If you like to see what the students made, you can find some of the work at Instagram #mtbvitra or simply search for #mtbvitra to find blogs writing about it.
.
The Panton Chair Limited edition in the color “summer green”
is available at selected dealers.
is available at selected dealers.
Enjoy!
For the Dutchies:
If you like to shop for the beautiful Vitra products and furniture:
You can find them online at Flinders.
 |
| Meet the Blogger Masterclass photography and Styling | at Vitra NL | by C-More |
 |
| Vitra | limited special color version “Summer Green” Panton Chair | Meet the Blogger Masterclass photography and Styling | by C-More |
 |
| Vitra | limited special color version “Summer Green” Panton Chair | Meet the Blogger Masterclass photography and Styling | by C-More |
 |
| Meet the Blogger Masterclass photography and Styling | at Vitra NL | by C-More |
 |
| Meet the Blogger Masterclass photography and Styling | at Vitra NL | by C-More |
 |
| Vitra | limited special color version “Summer Green” Panton Chair | Meet the Blogger Masterclass photography and Styling | by C-More |
 |
| Meet the Blogger Masterclass photography and Styling | at Vitra NL | by C-More |
 |
| Vitra | limited special color version “Summer Green” Panton Chair | Meet the Blogger Masterclass photography and Styling | by C-More |
 |
| Meet the Blogger Masterclass photography and Styling | at Vitra NL | by C-More |
 |
| Meet the Blogger Masterclass photography and Styling | at Vitra NL | by C-More |
 |
| Meet the Blogger Masterclass photography and Styling | at Vitra NL | by C-More |
 |
| Meet the Blogger Masterclass photography and Styling | at Vitra NL | by C-More |
 |
| Meet the Blogger Masterclass photography and Styling | at Vitra NL | by C-More |
 |
| Meet the Blogger Masterclass photography and Styling | at Vitra NL | by C-More |
 |
| Meet the Blogger Masterclass photography and Styling | at Vitra NL | by C-More |
 |
| Meet the Blogger Masterclass photography and Styling | at Vitra NL | by C-More |
 |
| Meet the Blogger Masterclass photography and Styling | Eames | at Vitra NL | by C-More |
 |
| Meet the Blogger Masterclass photography and Styling | Eames | at Vitra NL | by C-More |
 |
| Meet the Blogger Masterclass photography and Styling | at Vitra NL | by C-More |
 |
| Meet the Blogger Masterclass photography and Styling | at Vitra NL | by C-More |
 |
| Meet the Blogger Masterclass photography and Styling | at Vitra NL | by C-More |
 |
| Meet the Blogger Masterclass photography and Styling | at Vitra NL | by C-More |
 |
| Meet the Blogger Masterclass photography and Styling | at Vitra NL | by C-More |
 |
| Meet the Blogger Masterclass photography and Styling | at Vitra NL | by C-More |
 |
| Meet the Blogger Masterclass photography and Styling | at Vitra NL | by C-More |
 |
| Meet the Blogger Masterclass photography and Styling | at Vitra NL | by C-More |
 |
| Meet the Blogger Masterclass photography and Styling | at Vitra NL | by C-More |
Vitra
+
Meet the Blogger
Masterclass Photography and Styling +Panton Chair special edition
Een paar weken geleden was ik bij Vitra’s showroom in Amsterdam, tijdens het door Meet the Blogger organiseerde Masterclass Fotografie en Styling. Deze werd gegeven door Holly van Avenue Lifestyle en Wendy van Beeldsteil.
Heerlijk om in dit inspirerende gebouw te zijn, waar Vitra hun design meubels van “grote namen” ontwerpers als Ray en Charles Eames, Alexander Girard, Hella Jongerius, Ronan & Erwan Bouroullec presenteert.
Het is geen geheim dat ik een grote fan van Vitra ben. Als interieurontwerper adviseer ik vaak deze ontwerpen. En waarom? Omdat ze zo goed passen in vele stijlen en sferen.
Ik houd van de visie van “Collage Wonen”.
En naast dat, een meubelstuk met het echte Vitra logo er op is altijd een goede investering.
Door de jaren hebben de Design items zich wel bewezen als Design Klassiekers.
Net als de Panton Chair van Verner Panton. Na jaren van productie en materiaal ontwikkeling werd de Panton stoel eindelijk geproduceerd in 1967. Maar in 1970 moesten ze stoppen door problemen met het materiaal: het brak. De tijd heeft niet stil gestaan sindsdien en tegenwoordig heeft de materiaal ontwikkeling grote vooruitgang geboekt en is de Panton Chair in volle productie.
Er is zelfs een mini Panton Chair voor kinderen en een outdoor versie.
De stoel zelf is een van de meest iconografische Design stoelen en door vele fotografen gefotografeerd.
Vitra heeft in beperkte oplage een speciale kleur versie gemaakt: De “Summer Green” versie. Deze is beschikbaar tot deze zomer. Het groen combineert heel goed met andere groen tinten en geeft een vrolijke noot aan het interieur of buiten in de tuin. Deze special is verkrijgbaar bij een aantal geselecteerde dealers.
Meer info via VITRA.
Dus, de studenten werden tijdens de masterclass van Meet the Blogger super “verwend” door zoveel mooie Design items en de fantastische ruimte om van alles te leren over fotografie en styling van de twee top docenten.
Toch moesten ze hard werken.
Ze werden opgedeeld in kleine groepen om samen te werken
en hun eigen ge-stylde foto’s te maken.
Van wat ik zag, deden ze het erg goed!
Als je graag wilt zien wat ze gemaakt hebben,
dan kun je wat van het werk vinden op
om blogs die er over geschreven hebben te vinden.
Panton Chair in de kleur “summer green”,
zolang de voorraad strekt bij geselecteerde dealers.
zolang de voorraad strekt bij geselecteerde dealers.
Geniet!
++++++++++++++++++++++
New Meet the Blogger Event | Masterclass Vlogging | 9 may 2015 Amsterdam
New
Meet the Blogger Event:
Masterclass Vlogging
Are you interested in learning something new for your blog?
Then try this
WHAT YOU WILL LEARN:
Storytelling through video
Why and how to brand yourself through social media and video
Choosing a video-concept
How popular vloggers got successful
Video Basics (programs, filming, editing, apps)
Practice is key and we will be working in small groups to make this learning process more fun and collaborative – a key aspect in video making.
At the end of the class you’ll walk away with a video you made together and with useful tips and lessons to get you started on your own inspired video stories.
More info you can find here:
Let me know if you go!
Enjoy!
++++++++++++++++++++++
Nieuw
Meet the Blogger Event:
Masterclass Vlogging
Ben je in voor iets nieuws voor je blog?
Dan is de masterclass Vlogging van Meet the Blogger misschien iets voor jou!
Meer info kun je hier vinden:
Laat me weten als je gaat!
Geniet!
++++++++++++++++++++++
